💡 Creative Strategist 🧠 Content Marketer 💪 Brand Builder
The Left and Right Essay Debate
Here’s the catch about Brazil’s High School National Exam: one might think that knowing all the formulas and the organs of the human body will get you there. But in fact, understanding what is happening to Brazil and to the world right now plays a bigger role. To give some context to our students, we promoted a debate between Marcelo Freixo, left wing congressman, and Flavio Bolsonaro, far-right senator, when they both were running for Rio mayoral elections. The debate was mediated by the Language and Essay composition teacher and students could vote live using Facebook reactions and ask questions.
Learning objectives
Credits
Teaching students types of arguments and help them make their own minds about Gun control in Brazil. Directing student’s thinking, by pointing debaters rhetorical strategies, to build and sustain arguments.
Marketing objectives
- Using Facebook Live Reactions as an viral asset
- Branded content using current news theme
- Collab with two big influencers to generate PR stories and buzz
Content editor: Mafe Borsatto
Copywriter: Hell Ravani, Maria Dias
Producer: Natasha Vieira
Director: Camilo Pimenta, David Butter
Editor: David de la Cadena
Cinematographer: Renan Angelici
Teacher: Eduardo Valladares
Presenter: Eduardo Valladares
Debaters: Marcelo Freixo and Flavio Bolsonaro
Nice numbers
More than 1,3 million people reached, with a 34% engagement rate (average facebook videos is 5,4%), everything during 1 hour live.